the designgoddess

I’m Lucinda Sperry, graphic designer and Designgoddess. I create graphic designs that elevate my clients image and marketing above their competitors, ultimately increasing client profits. Companies I’ve worked with include Leukemia & Lymphomia Society, Creative Movement Dance Company, Wells Fargo, and Prevent Child Abuse Iowa. was created in 1998 when I found the perfect niche in the Des Moines business world. I noticed that most small businesses in the Des Moines metro did not work with an agency or have anyone to guide them through the marketing process. Over the last 12 years I have helped hundreds of businesses large and small target their marketing and get their business noticed in this highly overstimulated world.

I am a formally trained graphic designer with over 18 years in the graphic design field. I have a backround in magazine and newspaper advertising as well as editorial design. Prior to owning my own business I worked as an advertising and editorial designer for Altoona Herald-Mitchellville Index and Business Publications (Cityview, Business Record, Metro Magazine, Intro Magazine, Book of Lists).


These testimonials give a sense of what it’s like to work with me.

“My marketing needs to make people want to get up and dance and the Designgoddess ROCKS! Lucinda’s dual creativity and business skills are a powerful tool for my business success. Best of all I have a marketing plan that implements itself.”

Nina Brandsfield, Director, Creative Movement Dance

A series of my design projects can be viewed in my graphic design portfolio.


"I’m over the moon with the way my brochures turned out; and receive many compliments on their aesthetic and professional look.”

Jen Childress, Owner, Patina Esprit Wellness, LLC

If you want to your company’s visual image to “speak loud and clear” I'm just a click away.