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creative strategy. visionary design.


creative leadership for bold brands

recent work


Are you using AI in your business and marketing?

If not let's discuss how you can level up quicker with AI prompts in all areas of your business. Or check out this AI & Marketing Quickstart Guide.

Creative Services

Clarify your vision, voice, and visuals with a cohesive brand that connects.

Brand & Marketing Consulting

Expert insight, bold ideas, and custom support for creative business growth.

Website Design & Direction

Strategic, beautiful sites that tell your story and support your business goals.

experience the magic

New Life Lutheran Church - Update & Refresh


How do you modernize a church’s identity while keeping its heart?


This full brand refresh included a new logo, website redesign, newsletter templates, and social media strategy—bringing clarity, consistency, and warmth to every touchpoint.


→ See how it all came together!

SHOW ME

Hearing Doctors of Iowa & Illinois - have logo...need marketing


Cohesive materials and a simplified sales process helped this hearing clinic connect with patients and build trust at every step.


The new visuals made complex decisions feel approachable and easy to navigate.


 → Explore the project

TAKE A PEEK

meet the mind behind the magic

I’m Lucinda Sperry — founder and creative director. Since 1998,

I’ve helped businesses of all sizes unlock clarity, creativity, and confidence

through intuitive design and focused direction.

Graphic Design & Consulting

Need bold branding and design

that gets results?

Lucinda helps businesses grow with creative clarity and direction.


Let's work together

Lucinda Sperry

Whether it’s a full rebrand or a specialty project that demands creative intensity, I bring experience, leadership, and heart to everything I do.

Artist & Illustrator

Since 2000, I’ve explored bold color and expressive abstracts through acrylic painting—showcasing my work at art shows in the Des Moines metro area.


Explore some art

Book an appointment!

Send us an email and let's set your consultation!