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creative strategy. visionary design.


creative leadership for bold brands

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recent work


Are you using AI in your business and marketing?

If not let's discuss how you can level up quicker with AI prompts in all areas of your business. Or check out this AI & Marketing Quickstart Guide.

Clarify your vision, voice, and visuals with a cohesive brand that connects.

Expert insight, bold ideas, and custom support for creative business growth.

Strategic, beautiful sites that tell your story and support your business goals.

experience the magic

New Life Lutheran Church - Update & Refresh


How do you modernize a church’s identity while keeping its heart?


This full brand refresh included a new logo, website redesign, newsletter templates, and social media strategy—bringing clarity, consistency, and warmth to every touchpoint.


→ See how it all came together!

SHOW ME

meet the mind behind the magic

I’m Lucinda Sperry — founder and creative director. Since 1998,

I’ve helped businesses of all sizes unlock clarity, creativity, and confidence

through intuitive design and focused direction.

Designgoddess desk with aloe and coffee cup

Graphic Design & Consulting

Need bold branding and design

that gets results?

Lucinda helps businesses grow with creative clarity and direction.


Let's work together

Lucinda Sperry Designgoddess image

Lucinda Sperry

Whether it’s a full rebrand or a specialty project that demands creative intensity, I bring experience, leadership, and heart to everything I do.

Circle Painting by Lucinda Sperry

Artist & Illustrator

Since 2000, I’ve explored bold color and expressive abstracts through acrylic painting—showcasing my work at art shows in the Des Moines metro area.


Explore some art

Book an appointment!

Send us an email and let's set your consultation!