creative strategy. visionary design.
creative leadership for bold brands
recent work
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Brand & Marketing Consulting
Expert insight, bold ideas, and custom support for creative business growth.
Website Design & Direction
Strategic, beautiful sites that tell your story and support your business goals.
experience the magic
New Life Lutheran Church - Update & Refresh
How do you modernize a church’s identity while keeping its heart?
This full brand refresh included a new logo, website redesign, newsletter templates, and social media strategy—bringing clarity, consistency, and warmth to every touchpoint.
→ See how it all came together!
Hearing Doctors of Iowa & Illinois - have logo...need marketing
Cohesive materials and a simplified sales process helped this hearing clinic connect with patients and build trust at every step.
The new visuals made complex decisions feel approachable and easy to navigate.
→ Explore the project
meet the mind behind the magic
I’m Lucinda Sperry — founder and creative director. Since 1998,
I’ve helped businesses of all sizes unlock clarity, creativity, and confidence
through intuitive design and focused direction.
Graphic Design & Consulting
Need bold branding and design
that gets results?
Lucinda helps businesses grow with creative clarity and direction.
Lucinda Sperry
Whether it’s a full rebrand or a specialty project that demands creative intensity, I bring experience, leadership, and heart to everything I do.
Artist & Illustrator
Since 2000, I’ve explored bold color and expressive abstracts through acrylic painting—showcasing my work at art shows in the Des Moines metro area.
